Tag Archives: Ruination 2.0

How we’re killing craft beer classics: The death of Stone Ruination.

In the past 24 hours since seeing the news of Ruination’s demise on Stone’s Facebook page and subsequently their blog post, I’ve experienced all of the five stages of grief:

Denial:  NO. No way they can do this, holy crap no.

Anger:  That’s really messed up. Ruination is an iconic beer with a 100 rating on Ratebeer and a world class rating on Beer Advocate. Idiots!

Bargaining:  Ok Stone, give me another chance. I’m going to my local beer store to buy some right now, ok? Ok?!??

Depression:  Ruination 2.0? Just not going to be the same. Man that really sucks.

And finally, acceptance:  Ok, I get it. Ruination was seeing some decline in numbers and 2.0 is bound to be amazing. Way to stay relevant guys.

Then, after acceptance finally sank in, a final feeling swept over me: guilt. Continue reading How we’re killing craft beer classics: The death of Stone Ruination.